Peter Palazzo on Andy Warhol
Peter Palazzo (1926-2005) was one of the most influential editorial art directors of the last forty years. In a recently republished interview (from July 1995), he expresses a curious opinion about Andy Warhol:
While creative director at Miller, I introduced Andy Warhol to the art world. [...] I must confess that I didn’t think much of his art, but he had smarts. He had to, because he couldn’t think and couldn’t talk. When he became well known, he would just sit there and smirk. People thought he was thinking humongous things, but I don’t think so. Anyway, he was very amicable; he’d do whatever you wanted. At first we didn’t let him sign his art, but then we thought it looked chic to have a signature on our ads. Even then, before he became famous, he was good at self-publicity and used to frame his shoe illustrations and give them to all the fashion ladies. Then he took what he had learned from the graphics world and became an icon of the ’60s. Incredible.He was also a font designer. Here is his take on editorial design, as the stylistic core of newspapers and magazines:
Let me put it another way: In a newspaper, on any given day, things change – pictures, headlines, stories. The only thing that doesn’t change is the type. And that remains constant 365 days a year for 10 to 20 years. If you’re using a typeface that doesn’t function, you have repeated a mistake millions of times. If, on the other hand, the type functions in a positive way, you have that same type working for you millions of times. Isn’t that worth the effort?





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1 Comments:
Hi, I am Katherine Palazzo, daughter of Peter Palazzo, and as a child I remember going to my father's studio apt. and watching Andy Warhol work on various shoe illustrations for I. Miller and Neiman Marcos. Andy didn't appreciate kids running about, he was a serious worker and an intense personality and very wild hair. My father was asked many times to write about Andy but he didn't take the time cause he considered him a copy artist. (my day was old school) My father regretted throwing out all his sketches from the years they worked together.
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